Antonio De bellis - Formazione


Liceo Scientifico G. Salvemini



Università degli Studi di Bari

da GENNAIO 1985 a GENNAIO 1991

Antonio De bellis - Esperienze



Marketing Director presso SDC - Lekkerland

da NOVEMBRE 2010

Implementation of the marketing & sales administration function in the company with the objective of: - create a marketing plan for the Trade Division (6.000 Normal Trade customers) and for the Market Division (retail sales over the 9-owned stores) - define and implement communication strategies, including ATB and BTL activities (media campaigns, PR campaigns, promotional activities, POP materials) - conceive and carry out activities of promotion for the development and retention of customer base - develop CRM and customer loyalty system - set up B2B e-commerce - monitor and evaluate market trends and competitors' activities - train the sales team on new and existing products to drive sales and optimise short and long term profitability - design and implement a competitive incentive system for sales reps (target definition, performaces tracking, incentive programs) - innovate


Head of Market Intelligence & Sales Administration presso Procter & Gamble

da LUGLIO 2005 a NOVEMBRE 2010

Head of a team that takes care of market research, competitive intelligence, sales administration and customer service. Tasks: Ensure the achievement of the target of turnover, profit and distribution using the expertise on market trends, customer needs and competitors' activities in the definition of marketing plans, sales targets, trade terms and incentives to the sales force Responsibilities: - Trade promotion budget management, reporting, post promotion analysis and improvement identification - Design and implement a competitive incentive system for sales reps - Forecast national sales projections for demand planning - Establish systems and processes for tracking, monitoring and reporting sales by region, territory and per salesman to ensure the achievement of set targets - Ensure prompt debt collection and reduce bad debts - Ensure effective market intelligence reporting and reacting to competition - Trend analysis and support for innovation


Market Research Manager presso Wella

da AGOSTO 1995 a GIUGNO 2005

Responsible for: - defining the methodology of market researches and analyses, guaranting the reliability and clarity of the learning's and recommendations - sharing learnings & identified opportunities from the analyses with management, marketing, sales - supporting Ceo in tracking, evaluating & recommending strategies and activities - identifying consumer insights, to evaluate brand and business opportunities, potential of new concepts to support the definition of the innovation strategy & decision on new launches and relaunches - organizing seminars for managers and hairdresser on the latest trends with the aim to make them innovation oriented


Market Research Consultant presso Databank SPA

da FEBBRAIO 1993 a LUGLIO 1995

Management of a complete research project: definition of the questionnaire and programming of the C.A.T.I. for the data entry, briefing to the interviewers, editing of the data, analysis, interpretation of the results, presentation to the client Professional Skills: Quantitative/statistical data analysis (SPSS) Market research report writing/presentation Opinion leader interviewing Brainstorming facilitation

Antonio De bellis - Competenze professionali

  • Innovation
  • Open Innovation
  • Sales Management
  • Market Research
  • Market Intelligence
  • Customer Intelligence
  • Consumer Trends
  • Innovation Consulting
  • Stochastic Analysis
  • Marketing Management
  • Forecasting
  • Knowledge Management
  • Market Understanding
  • Competitive Analysis
  • Market Analysis
  • Competitive Intelligence
  • Segmentation
  • Incentives
  • Marketing Strategy