Marco Beglia

Marco Beglia

Nato il 18 marzo 1981 a Bordighera
26

Marco Beglia - Formazione

1

2

Master

Università degli Studi di Genova

da GENNAIO 2006 a GENNAIO 2007

3

Laurea Magistrale

Università degli Studi di Torino

da GENNAIO 2000 a GENNAIO 2005

4

Diploma in Emergencies and Humanitarian Aid

Institute for International Political Studies -ISPI

da GENNAIO 2003 a GENNAIO 2004

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Liceo A. Aprosio

da GENNAIO 1996 a GENNAIO 2000

6

Master in Economics, Finance and International Trade Law

Marco Beglia - Esperienze

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2

Brand Executive presso British American Tobacco

da SETTEMBRE 2012

1. Brand building, liaising with research/communication agencies 2. Understanding market and customer 3. Brand sales analysis and follow up for strategy implementation 4. Ensuring brand profitability 5. Keep up to date with market trends and new developments utilizing information for business improvement 6. Improve Brand performance working closely with sales/trade department 7. Formulating and implementing trade/marketing strategies 8. Product Development- Feasibility study and product launches

3

Marketing Management Trainee presso British American Tobacco

da SETTEMBRE 2010 a SETTEMBRE 2012

2-year Job Rotation programme: 1.Trade&Sales Marketing (9m): dashboards and automated reports to check Field Force KPIs; development of an innovative in store communication channel (project design, pilot project, national roll-out). 2.Strategic Marketing (3m): market analysis (sell-in, sell-out), demand forecasting, geo-marketing, micro-marketing. 3.Brand Marketing (9m). Premium Brand Executive: Coordination of supply chain, suppliers and research/communication agencies. Support to Brand Manager and senior management for product portfolio review. Main projects: LEPs, pack/product upgrade, new brand launch. 4. Cross Market Assignment in France (3m). OTP Executive. Launch of two brand extensions, rationalization of consumer insights.

4

International Business Development Executive presso ECISGROUP

da SETTEMBRE 2008 a APRILE 2010

Areas of responsibility: 1. Contract Management - Drafting, preparation, negotiation, finalization and execution of agency and other partnering contracts including MoU, LoI, Consortium and JV Agreements. - Review the pre-award tender terms and conditions - Review of Contracts - Identification and mitigation of commercial risks - Assessment of obligations and liabilities - Compliance with insurance policies, bank guarantees and administrative requirements 2. Business Development/Internationalization - Corporate internationalization strategy. Commercial penetration and productive localization planning. - Entry strategy and business set up analysis for investments overseas. Context analysis (financials and economics) - Pre-feasibilty and feasibility studies, budgeting and business plan drafting - Business Intelligence: profiling and analysis of partners and competitors - Coordination of the legal, strategic and fiscal consultants in Italy and abroad - Building relationships with stakeholders, including customers, advisers, consortia members and governmental entities - Management of partners’ portfolio located in MENA, GCC, Brazil and India - Field experience in Egypt, Lebanon, Switzerland and Qatar - Cultural gap awareness 3. Project Finance - Compliance with administrative and fiscal requirements abroad - Job invoicing plan and Job cash flow - Identification of costs relating to the supply and review financial models - Project Financing - Support to the Cost Controlling Dept. - Support to the analysis of extraordinary corporate operations (mergers and acquisitions)

5

Junior Project Manager presso Fondazione IARD

da OTTOBRE 2007 a AGOSTO 2008

Partnership building and coordination, project proposals drafting, budgeting, project accounting and administration.

6

Intern presso ITC- International Trade Centre

da SETTEMBRE 2006 a GENNAIO 2007

Economic & Financial Data collection & elaboration, Research (Finance for Trade), Press Abstract writing and dissemination. Support to the Finance for Trade Programme: support to the design of structured financial tools for SMEs, feasibility and pre-feasibility studies, context analysis (financials and economics).

7

Fundraiser presso Save The Children Italia

da SETTEMBRE 2005 a DICEMBRE 2005

Public opinion awareness and fundraising

8

Intern presso UNICEF, Local Committee of Turin

da MARZO 2005 a LUGLIO 2005

Backoffice operations, event organization, public opinion awareness.

Marco Beglia - Competenze professionali

  • Brand Development
  • New Business Development
  • Contract Management
  • Market Analysis
  • Product Development
  • FMCG
  • EPC
  • Project Coordination
  • Internationalization
  • International Development
  • Strategy